Have you heard of a Mission Statement?
It’s the corporate equivalent of a big vision for a company or product. A giant, bold phrase that acts as a powerful aspirational target. It also helps embed a huge slice of meaning and purpose. It brings the whole endeavour alive and dripping in focus and possibility.
There are many well know examples. Let’s start though with one of the most famous in history.
In 1975 a small computer based start up was founded in New Mexico, USA to explore the potential of building small computers generally for business use. Combining the words microcomputer and software, Microsoft was born. The fledgling industry was in its infancy and growth was minimal. Five years later in 1980 joint founder, Bill Gates, decided they needed an overall vision to drive thinking and planning for the future. It was then that the famous mission statement was coined that would define their work and development…
‘To have a computer on every desk and in every home around the world’.
Mega bold and perhaps somewhat crazy in those days when there was no real personal computer market. But that’s what it was designed to do. To set their minds on actually creating a computer that would create that market. One where they would be the leaders.
Roll on a few decades and what name is synonymic with the personal computer? And found in homes all around the world? Yep, Microsoft. Mission accomplished.
The guiding mental light.
The Mission Statement acts a guiding light to the mind. It zeros pure focus and attention onto the final outcome it states. No going off at tangents. Not wasting thinking on the irrelevant. Silly airy fairy planning gone. There’s the aim. Mentally and physically get it in your sights and go after it.
Other highly successful companies have also won through employing a defined Mission Statement.
Coca Cola chose something (unsurprisingly) sweet – ‘To refresh the world’.
Nike took a different leap by making us all equally athletic – ‘Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete’.
McDonalds chose instead to drive the experience that their food creates – ‘To make delicious, feel good moments easy for everyone’.
And finally take a look at online used clothes/items platform Vinted‘s brash, confident statement – ‘To make second hand the first choice worldwide’.
Each one very different but perfect for them and for their chosen market. But the Mission Statement doesn’t just have to be uitilised by the business community. It’s a first class mental tool for adding meaning, purpose, and streamlining the mindset. And it also gives a life going nowhere a very big somewhere to end up.
Your mission is…
Companies have a chosen sector – finance, automobiles, cakes, gin and the like. Take a cue from this and choose your sector for your mission. For example mine could be writing, or blogging, or books, or very simple psychology which stimulates my mind to drill down and be exact at how or what I want to be/achieve within it.
My Mission Statement therefore could be – ‘To be the world’s foremost writer on the power of the inner mind sharing how anyone can create an extraordinary life for themselves through their thinking’.
It states writing (which I love), the mind (what I write about) and two end results, world’s foremost writer, and anyone creating an extraordinary life from reading my words.
Therefore each post I write must encompass these on every occasion. Anyone anywhere can read and understand them and put them to instant use in their own mind.
So, over to you. What life sector matters to you that needs a PERSONAL Mission Statement? A pure individual life aim or major plan that captures fully who you are. To complete and fulfil yourself. Small and basic won’t do (to learn how to bake a lovely cake isn’t going to change your world).
That’s your homework here. Zero down to where you want to accomplish something of a deeper nature. A self realisation at your very best level come true. Set that higher bar and then craft your Mission Statement to capture it in bold words. Words that will instruct your mind the only direction you are going to go from now on. Meaning becomes a mission becomes your mastery.
Just like Gucci who embeded their thinking into this – ‘To become the leader in the luxury market at a worldwide level’.
Life itself is a mission, so make the most of it and turn it into your statement. YOUR MISSION STATEMENT!!