We are often told to make a noticeable first impression as a way to achieve in life.
Or that a first impression lasts long in the memory and so it should always be a priority.
Even though it usually does, the truth is that a first impression is also often wrong. It’s too quick a snapshot and rarely provides the true picture. Something that a famous advert still talked about today captured superbly.
It’s 1986 and The Guardian newspaper in the UK wanted to cement its position as a paper that looked at every angle of the news unlike other publications. It also wanted to show that in striking style and commissioned an advert that highlighted the typical stereotypical entrenched viewpoints that filled society at the time. Their chosen representative of this was….the skinhead. The much maligned young person constantly tarred with a crime and violence and racism tag.
The TV advert began with one on a street corner seemingly running away from a group of youths following close behind in a car. The voiceover declared that an event seen from one point of view gives one impression. The angle changes to watch the skinhead sprinting towards a well dressed businessman carrying a briefcase accompanied by the voiceover saying, ‘Seen from another point of view it gives a quite different impression’ as the businessman turns expecting to be mugged. As viewers we all expected the same.
But then came the genius. And the truth.
Long held can be wrong held.
The voiceover now states, ‘But only when you see the full picture can you fully understand what’s going on‘. The picture angle is now different, from up above slightly as you see a pile of bricks being hauled up for a building site beginning to topple right above the businessman’s head. The skinhead was running not to escape or attack anyone, but to save the man’s life.
The ad ended in silence. The Guardian had made their point. A point not just to boost their circulation, but to make us all think in a way that had never been done before. As viewers we had all watched with a set first impression. One that was abjectly and factually wrong.
Our first impressions were based upon our long held beliefs. They are also loaded with bias from those beliefs and the influence of society and people close to us. And the trouble is we are too ready to hold onto them rather than being open minded at what we see or read.
Which leads to perhaps the most famous first impression error in history.
Not everyone is the same.
In the 1960’s Decca Records were one of the leading record labels in the UK and music. They signed such bands as The Rolling Stones and Amen Corner to their label and the held some 23% of the whole market in records sales. Decca was every group and signer’s dream to sign with.
That is what brought a small group of young British lads to their studios in January 1962 for their audition or commercial test as it was called. They had become a bit of a hit on the club scene and so word got out. They soon got to work and belted out fifteen songs to show their ability rather than the usual two or three numbers. The session was recorded and sent to the top brass. The young band members felt confident.
Decca management felt otherwise having heard the tape. Fairly quickly they rejected signing the band because ‘guitar groups are on the way out’ and they ‘have no future in show business’. Most other young hopefuls would have been dejected, not these fellas. They kept at it and were signed by EMI the same year…..playing the same music Decca said was very yesterday. The only yesterday would be a famous song of the same name they wrote and sang. That group were The Beatles!!
Decca fell for the blanket approach. They chose a first impression based on a general opinion rather than seeing and listening to what was in front of them. They failed to go beyond that initial reaction and wait or think a while. Their eyes and ears only supported the already decided bias i.e. guitar groups will no longer sell records. They never got past that impression. The Beatles were doomed before they started with Decca as a result.
Truth is we are all often Decca Records or viewers of an ad featuring a skinhead. We still do it today. Our first impressions are often wrong. They are too fixed and too quick to announce themselves.
So next time you see anything or anyone for the first time, don’t decide for the first time. Look for the back story. Wait to see what unfolds. Watch what really might be going on. Then you may well be rarely wrong.
Because the best impression you can ever make is not deciding about a first one!
References – Guardian advert – various. See You Tube – ‘The Guardian Points of View advert’.
The Beatles – see Wikipedia ‘The Beatles Decca Audition’.
Five thoughts, ideas, insights, or quotes to power up your mind to think differently and creatively about life and who we are. Put all previous thinking away and open up a brand new world of the Supermind. YOUR SuperMind.
This week – Abuse.
Modern society seems full of abuse. Abuse in all forms online and offline, virtual and in real life. It’s a growing trend. So much so that it’s this week’s feature on SuperMind Saturday. Open your SuperMind and see if we can end the abuse.
- Abuse began it’s steady spread in society on social media. Feeling protected behind an often nameless or fake account, abusers feel they can say anything they want. Few rarely end up in courts. How do we compel social media platforms to permanently ban such users or report them to official crime authorities? How can online abuse be ended?
- The well known phrase says, ‘The time should fit the crime’. It means prison or some fine should match the seriousness of the offence. So how can we do this with abuse online? Inform the abusers employers or stop benefits or issue some warning that means automatic jail on a second offence? What is the best way to make abusers pay?
- Abuse online occurs because people can buy many hundreds of different email addresses so they have countless accounts. Technology could be used to ensure only one email address per person or similar to be able to trace the offenders. How can technology be more utilised to prevent or rid us of online abuse?
- Abuse of all types though is growing. Violence has become widespread across the everyday world. To solve this we need to understand why. We need to stop it existing in the years ahead this way. What reason(s) would you attribute to so many people turning abusive over the last decade? Is there a sensible common sense approach that could rid us of this in the next decade?
- On the surface abuse appears to be an everyday occurrence. From drivers making gestures and throwing out swearing at other road users to anger expressed easily by the public in any situation on the street/in shops etc. Previously non-abusive people now the other way round. Where will this go? What next if we don’t change very quickly who we are as humans? What factor will alter this from descending further?
That’s another SuperMind Saturday for your mind powers to work on. Thank you for being here for the SuperMind time. Keep asking yourself these through the week to open up more of your mind to evolve its potential. Consider more, generate ideas more, think on bigger possibilities more, activate your connection to your personal higher mind more and more. Employ your SuperMInd and Super Think!
See you next time for more super thinking.
Do you go all anxious when you see a spider? All weak at the knees and heart pounding?
Especially when you were a child?
I know I was. Their shape and weird legs freaked me out. So too the Crane Fly a.k.a the Daddy Long Legs. All gangly and buzzy flying around.
Maybe you did (and still do) what I did then. I gave them a big whack and flattened them solid. Once they were dead they could do me no harm. Of course now I’m older and wiser I know they wouldn’t have done me any harm anyway. My mind believed otherwise. It got scared, created a narrative (you might die) and so I lashed out in fear.
I killed what I was scared of. That’s what us humans are very good at in life. We try to kill (or do kill) what we are scared of now and in history.
On a stormy night near Hartlepool in the north of England during the Napoleonic Wars, a French ship floundered off the coast with all hands. Apart from one. The ship’s mascot – a monkey. Locals had never ever seen a monkey before, nor a Frenchman either. The chattering of the monkey they took for French and their mind began to work overtime in terror.
They decided then and there on the beach to hang the monkey as a spy.
That’s the story in local folklore but it’s the story of human minds in general.
Going off the rails.
Most fears are unfounded. They are constructed on some incorrect fiction and blown out of proportion. Individually it can cause us to overreact, but collectively in can form mass hysteria.
The early 1800’s saw the wider development and usage of trains in Britain. Previously travel and transport of goods was through horses and canals. The advent of trains appeared hyper fast and caused many to worry if the human body was capable of withstanding the speeds they would go (barely 30mph in those days).
Irish Writer, Dionysius Lardner, wrote in 1830, ‘Rail travel at high speed is not possible because passengers, unable to breathe, would die of asphyxia’. Not to be outdone authors Edwin Fuller Torrey and Judy Miller wrote in ‘The Rise of Mental Illness from 1750 to the Present’, that trains were thought to ‘injure the brain’.
These above beliefs took root in the psyche of many travellers. The rolling and clanking of the train cars over the rails sent many people off them. The newspapers were often reporting individual cases of “railway madness” in the 1870’s. One Scottish aristocrat reportedly stripped naked and began leaning out of the window ranting in a crazed state.
The mind had been disturbed by something it had become scared of….that just wasn’t true. But, that’s how fears work, right?
Killing our best.
The historical stories above typify what is still about in today’s world. Namely, that we kill what we don’t understand, or through gossip, or from our own plain anxieties.
That may always remain so. There is, though, the more personal killing we all have participated in over the years. Killing our best.
How many great ideas have you had that you have ‘killed’ in your mind? Ones for a business or a lifestyle change for yourself that you ‘got rid of’? This is due to your deep inner fear that you will end up disappointed, losing, or most of all, embarrassed as it and you fail.
So, rather than letting it ever see the real light of day, you kill it in your head first. Often before any other human on the face of the Earth ever knew about it. I think we all have done that at some time or other.
It’s lunacy now to look back and believe a monkey could be a spy or train’s could stop us breathing. And that’s the call of this post – look back at YOUR history and see what you have killed that never deserved to be. Something that fear made you want to get rid of rather than welcome it and see what it really could be.
It’s time to get that monkey off your back and yourself back on track by no longer killing what could open up your whole world forever.
If you need to kill anything, kill the fears that won’t let your dreams live.
References – atlasobscura.com – ‘The Victorian Belief That a Train Ride Could Cause Instant Insanity’.
Hartlepoolunited.co.uk – ‘Hanged Monkey’.
Five thoughts, ideas, insights, or quotes to power up your mind to think differently and creatively about life and who we are. Put all previous thinking away and open up a brand new world of the Supermind. YOUR SuperMind.
This week – Sex.
Sex. A form of pleasure, a way to create a family, our human need as such. Yet it’s still a word that makes many people uncomfortable or a taboo subject. And that’s perfect for SuperMind Thinking, the very theme we need to look at on a Saturday. So switch on your SuperMind and let’s get sexy.
- For a very long time sex was a dirty word. It was something intensely private that was not talked about in public nor even by some couples. But today we don’t even flinch when it’s mentioned. Why are we now so relaxed with sex and is that a good thing?
- Quote – An observation by award winning actor, Billy Crystal, ‘Women need a reason to have sex. Men just need a place’. He may have had some truth in that in the past, but is that true today? Are women more active in taking the lead in sex and why has it changed?
- Sex is experienced by more people through watching porn every day than in enjoying the actual act. Most studies into porn find it harmful to self-esteem and loving relationships. It also promotes sex as as mere animal instinct rather than a caring union. Porn is everywhere due to the rise of the internet. Why is the world addicted to porn? Are we losing morals or finding freedom in our sexuality?
- Thought – as early as the 1900’s the advertising industry followed the principle that ‘sex sells’. It entices our more carnal desires to grab our interest and part with our money. Today this idiom appears entrenched in the human psyche. Sex has become a commodity. And it’s become part of a common business transaction.
- Violence has become commonplace in films and especially TV schedules. So much so that we aren’t so shocked about it anymore. The same applies to sex and perhaps even more so. Could sex do with a makeover? If so, how should and could we promote it better?
That’s another SuperMind Saturday for your mind powers to work on. Thank you for being here for the SuperMind time. Keep asking yourself these through the week to open up more of your mind to evolve its potential. Consider more, generate ideas more, think on bigger possibilities more, activate your connection to your personal higher mind more and more. Employ your SuperMInd and Super Think!
See you next time for more super thinking.
